Why Is It Review Sites Work?
By 
admin | October 3, 2008
Review sites are springing up all around the net at a pace which is dizzying. Why is this the case? Is there money to be made with them or are the creators putting these sites up for benevolent reasons?
Put simply, there are a myriad of them because it’s good for business. No matter what business you are involved with, review sites are becoming an ever more important part of your marketing. We are living in a world which is becoming more and more distracting through a increasing array of choices presented to us all the time.
We as a consumer society simply do not have the time to methodically look into the purchase choices we want to make and as a direct result we need to create shortcuts in our decision making process.
Can you remember the last high priced thing you bought. Did you pull out the credit card on the spur of the moment and go for it. I’m betting not - I’m betting you probably asked around with friends and neighbours to get their advice and see if any of them had previously bought the item in question.
You were looking for their advice and their opinions matter.
Like it or not, we are all very similar when it comes to this buying decision making activity. We are at heart a mass marketing organism and are persuaded by other peoples opinions - even the opinions of total strangers!
There are review sites on every conceivable subject known to man, from corporate social responsibility through to the best types of phones you should purchase. You can conduct a fast search on any search engine and you are almost guaranteed to locate some useful reviews very quickly.
Does this mean you blindly trust all the reviews you come across? Definitely not. There are plenty of people out there submitting reviews with their own agenda. You must not put faith solely on the word of a solitary review. Instead, put the review in context, try to get a few more reviews (perhaps put in some more searches with keywords like “scam” as an example to find some alternative viewpoints.
Review sites work, have worked and will continue to work because they provide us the alluring promise of discovering useful information about things we are interested in and protecting the most important resource we have - time.
| 3.5 (1 person) |
Topics: Web Development | No Comments »
Using Facebook To Generate Targeted Traffic To Your Website
By admin | September 30, 2008
As an affiliate marketer or as a person who owns an online business, you have to remember that internet marketing is very important. You first need to be successful in internet marketing in order for you to get customers. You have to remember that if you want customers, you need to get targeted traffic in to your website.
Using Facebook to Generate Targeted Traffic to Your Website
There are quite a lot of methods to get targeted traffic. You can try writing articles about the products or services you are selling and posting them on article publishing websites. This is a great way to market your website as well as the products or services you are selling, but what if you don’t have the knack for writing? What if you have people skills instead?
If talking to people is your forte, you might want to join social networking websites. One social networking website that is so popular is Facebook. Here, you will see that there are now over 62 million people who are actively subscribed and millions of people are logging in and out every single day.
With this amount of people, you have to consider that this is truly an internet marketer’s dream.
Facebook Marketing Tips
By joining Facebook, you will be able to create a profile page for yourself. Complete the profile page. In this page, it will state basically everything about you. It will contain your interests, your age, gender, as well as your political views.
If you already have friends who are registered and actively using Facebook, you might want to try to add them to your network in the website. You can also invite your other friends to join through email in Facebook. By building your network of friends, you will be able to gain access to other networks in Facebook. Here, you can start communicating with other people, and even build new relationships or make new friends.
| 3.2 |
Topics: Business and Management | No Comments »
Microsoft releases the “Live Your Moment” Xbox Marketing Campaign
By admin | September 25, 2008
Microsoft has recently released their “Live Your Moment” Campaign for the Xbox 360. Sources are saying that this campaign could even be bigger than their monsterous Halo 3 campaign.
What do you think of this first video? Myself, I think it could have been much better made. Since it is an xbox commercial they could have actually shown what it is capable of doing. To me, this ad doesn’t build up any anticipation to make me want to buy an Xbox 360, and I’m a gamer.
Yes, they do show Rock Band 2 being played (The people in the girls head are playing Rock Band 2 it seems), but this seems to be too small for many people to distinguish. They also do directly advertise the Xbox 360 deal that starts at $199, which I’m sure will entice quite a number of sales.
Care to fill us in with your thoughts?
Mark Garland
| 3.2 |
Topics: viral ad/commercial critiques | 3 Comments »