Have you ever considered how to cut down your marketing costs? Have you been thinking about not sending promotional gifts this year? What a mistake that could be!

Most people when looking at promotional gifts think about promotional pens, diaries and the likes. These are fine and easy to distribute, but usually have only enough printing space for your message. With the current financial situation you need to be thinking beyond the obvious. How can you make your promotional gifts work for you, before you send them? How can you make sure that you recover the cost by the time you distribute them?

Fine, but how can you put a figure on this return when business everywhere is struggling? If it important to use the expensive promotional Parker Pen to see the success?

Quite simply, get paid to distribute your own promotional products. Not a huge amount, just enough to cover the production and distribution costs. Don’t be greedy and people will be pleased to work with you and effectively your promotional products are free.

The way to do this is to sell advertising space on your products. So here I’m not talking promotional items with small print areas, I’m talking larger, but still cheap, items with plenty of print space.

Clothing is fine to litter with plenty of other logos if you are giving the items out at an event and calendars can cost that little bit more, so personally mouse mats are my favorite here. Across the top of the mousemat put your logo and contact details then split the remainder of the mat into 2. Most of the remaining space is used to display a calendar or photos of your products - this gives the mouse mat a purpose - a reason for the recipient to keep it and use it.

Then the remainder of the space is available for a few adverts or a list of recommended other suppliers. This space is sufficient to hold several logos or a dozen or more website addresses. Depending which you choose, charge a small amount per advert space and fill it up with adverts. The more mats you are producing the better it is for the advertisers. You can even give them one when they are produced so they feel they have got something for their cash!

But, why would people want to advertise on your mousemats? Well, it works on different levels. First, you know the recipients and they are your customers. Therefore, they will see these adverts not as adverts, but as referrals. Also, because they are your customers, you know something about them. For example, a web designer might know they are sending the mousemats to small businesses. Therefore accountants, printers and the likes might be of interest as well to their customers.

This is the special knowledge that makes this idea work - you know what your average customer is interested in - so think about what other businesses might also want to target your customers. This is a good example, but there are more low cost Internet marketing strategies to implement.

As an affiliate marketer or as a person who owns an online business, you have to remember that internet marketing is very important. You first need to be successful in internet marketing in order for you to get customers. You have to remember that if you want customers, you need to get targeted traffic in to your website.

Using Facebook to Generate Targeted Traffic to Your Website
There are quite a lot of methods to get targeted traffic. You can try writing articles about the products or services you are selling and posting them on article publishing websites. This is a great way to market your website as well as the products or services you are selling, but what if you don’t have the knack for writing? What if you have people skills instead?

If talking to people is your forte, you might want to join social networking websites. One social networking website that is so popular is Facebook. Here, you will see that there are now over 62 million people who are actively subscribed and millions of people are logging in and out every single day.

With this amount of people, you have to consider that this is truly an internet marketer’s dream.

Facebook Marketing Tips
By joining Facebook, you will be able to create a profile page for yourself. Complete the profile page. In this page, it will state basically everything about you. It will contain your interests, your age, gender, as well as your political views.

If you already have friends who are registered and actively using Facebook, you might want to try to add them to your network in the website. You can also invite your other friends to join through email in Facebook. By building your network of friends, you will be able to gain access to other networks in Facebook. Here, you can start communicating with other people, and even build new relationships or make new friends.