A split test is a wonderful tool that marketers use to increase their conversion ratios, their sales and their profits from their marketing efforts. I can pretty much guarantee you that if you aren’t using split tests in your marketing approach that you are quite literally throwing money away. Split tests are used both in the offline marketing world as well as in the online internet marketing world.So what exactly is a split test?

A split test is a technique used to create the most profitable marketing message by testing various components of that message to maximize the effectiveness of each component. Here’s an example that should make the concept clearer to understand.

Let’s say you create a brand new ebook that you want to sell online. However, you really don’t know how much you should charge for that ebook. You can use a split test to figure out exactly how much you should charge. Here’s what you do.

Create two versions of your web page that is selling the ebook. On one version you can put the lower price and on the second version you can put the higher price. You then want to send the exact amount of traffic to both versions to see which version of the page performs best. The lower price page might generate more sales and more profit than the higher price page. The lower price page might generate more sales, but less profit than the higher price page. Sometimes, believe it or not, the higher price page might generate more sales and more profit than the lower price page.

Why is it important to split test? By split testing, you identify what works best in your marketing approach so that you can maximize sales and profits in your business. For example, let’s say the higher price page generated more sales and more profit than the lower price page. If you would have just went with the lower price without split testing the different price points, you would have lost out on a lot of money.

There are many different components of your marketing message that you can split test. You can split test the price, the headline content, the headline color, background color, graphics vs. no graphics, an opt in before the sales page vs. just a sales page. You can split test video vs. no video or audio vs. no audio. Be creative and you will be able to come up with tons of different components in your marketing approach that you can split test.

Once you do a split test and you come up with a winner, the next thing you want to do is identify another component that you can test or come up with another variance of the component that you tested previously. For instance let’s say the price that you tested was $37 vs. $67 and $37 won. Maybe you might want to test $37 vs. $47. The reason why is because the $37 price might outperform the $67 price, but the $47 price outperforms the $37. Wouldn’t you want to know that you can charge $10 more for your ebook?

By implementing split testing into your marketing efforts, you would be amazed at what you can discover. Not only can these principles be used for your existing marketing plan, you can take your discoveries and use them on new projects that you might work on, thus saving time and money in the process.

If you are interested in learning more about how you can market your business to achieve drastic results, then you will be interested in my FREE REPORT that has helped many business and website owners set themselves up for true long term success!

Get Your Copy Of My Report For FREE here

To Your Success!
Mark Garland

Okay, so you have just recently settled into a new house that you were able to purchase thanks to your “secure” job. You have a nice car, nice things, and are able to live happily without many issues…but then it happens…Your so called “secure job” wasn’t really as secure as you thought and you were let go. So now, you have to somehow continue to pay off your house, your car, along with support your family without a job for income anymore…what do you do?

It doesn’t matter how secure you are with your current situation, there are things that can happen that can turn your life upside down. The situation above actually just happened to a relative of mine. He was doing extremely well, was very happy, and was working towards his dream…but then he lost his job and his life was literally changed overnight.

There are people who without thinking simply break down in such a situation. The pressure is too overwhelming for them and they just don’t know where to turn, who to turn to, or even where to go to get back on track. Sometimes such people get depressed and actually harm themselves more just through thinking of the negative things that have happened…But I am telling you now, think positive and look towards the future…not the past. This is called an optimist view and will make you much happier in almost any situation.

Both types of people would most likely start immediately looking for a new job because quite frankly…they need a job to survive, this is completely acceptable too. They begin to look at such sites as Workopolis, Monster, and their associated job banks in their area and may apply for EI. They may do this because they need some sort of an income to be able to get through the difficult and tedious task of looking and applying for new jobs without an income to pay for the bills. One big, sad problem that tends to occur under such circumstances is that the person in this situation tends to get desparate to find a job and will end up settling for a job that they do not like. This can cause them pain and heartache in the future because their unhappiness at their job may begin to rub off at home.

Now, I understand that people need to take jobs they don’t necessarily enjoy in order to pay the bills, but they don’t have to settle into that job if they don’t enjoy it. As I mentioned earlier…keep thinking positive and look towards your future. Work towards your dream job!

So let me ask you…what would you do in such a situation? If you have a reply I would appreciate you leave a comment.

This situation is one of a few reasons why I decided to start my own business in the first place. I did not want to have the ultimate insecurity of working under someone else with them being able to say if I have a job or not. Yes, the short term results can be treacherous, but the long term results with proper direction and motivation can be absolutely wonderful. Obviously working for yourself is not for everyone because many people do not have the knowledge or background to be able to do so. This should not stop you from reaching your dreams though. The Internet provides you with great opportunity for success, thanks to a global presence. You are able to access information easily, learn easily, even make money easily…as long as you know what you are doing and what you aim to accomplish.

So if you are a person who is working at a job that you don’t fully enjoy and cannot see yourself wanting to work at for the rest of your life…I recommend you start working towards your ultimate dream now. DO NOT get too comfortable with your current situation if you dream of more…constantly work towards your dream and you will begin to see great potential for yourself to be able to reach it!

Here is a site online that provides you everything you need to make some real good money online:

http://www.analyzedmarketing.com/recommends/asb

I does not cost you an arm and a leg to get started and if you spend some quality time with it you can generate yourself a very healthy residual income!

You may be thinking, this is a Marketing blog…how does this article fit into such a blog?

Actually, marketing works both in business and personal situations. Just think about this for a minute; promoting yourself to potential employees is actually marketing yourself to those people. A resume is a marketing medium in order to get potential employers to consider you, just like a newspaper advertisement is for a business looking to get customers to consider a product. An interview itself includes many of the basic marketing fundamentals and if you know how to effectively market a product or service, then you should be able to effectively market yourself! For example: In promoting products you will talk about the benefits they have and how they can help the end consumer. This technique should carry over into your interviews as well, since you should talk about the benefits that you will bring the company you are applying to work with.

What I am essentially attempting to get across here is that marketing is mainly looked at as being a business task that businesses utilize to promote themselves, their products, and their services, but it is actually so much more. If you already have, or work to get a marketing background of some nature, then you can have a step up on others when you go to accomplish many different things in life.

If you are interested in learning more about marketing and how it can be utilized to forward the success of a website, a business, or even an individual, then you will be interested in my FREE REPORT that Has Helped Many Business And Website Owners Set Themselves Up For True Long Term Success!

Get Your Copy Of My Report For FREE here

To Your Success!
Mark Garland
AnalyzedMarketing.com

I just wanted to post a quick post regarding one of Google’s new additions to their webmaster tools.  If you are unfamilar as to what Google webmaster tools are I highly recommend you search google for “Webmaster Tools” and then goto the Google Webmasters Tools site itself or alternatively head straight to their site: http://www.google.com/webmasters/tools

If you have a website you should immediately see the value of a free account to you.  You will be able to find out many statistics about your site if it is listed in Google itself.  You can also perform some diagnostics, view statistics for your site, view incoming and outgoing links to your pages, there is even a great little sitemap tool to use!

When I talk about statistics I am meaning you will be able to find information out such as what people are searching for when they get to your site in Google and the crawling stats of google’s spider on your site.

They have just recently added a new feature too! It is a handy robots.txt generator for your site so you can tell most search engine spiders what pages to index and which not to look at.  The robots.txt file itself is one which many website owners either do not know about or just don’t think to update but it is very important, especially if you have pages you don’t want indexed.  It ultimately makes it easier for the search engines to find you!

I just wanted to let you know what Google Webmaster Tools are and how a free account can help you out.  I recommend at least checking it out and am sure you will find it helpful.

If you have any questions or comments, don’t hesitate to leave one below!

To Your Success!
Mark Garland
AnalyzedMarketing.com