Why Is It Review Sites Work?
Review sites are springing up all around the net at a pace which is dizzying. Why is this the case? Is there money to be made with them or are the creators putting these sites up for benevolent reasons?
Put simply, there are a myriad of them because it’s good for business. No matter what business you are involved with, review sites are becoming an ever more important part of your marketing. We are living in a world which is becoming more and more distracting through a increasing array of choices presented to us all the time.
We as a consumer society simply do not have the time to methodically look into the purchase choices we want to make and as a direct result we need to create shortcuts in our decision making process.
Can you remember the last high priced thing you bought. Did you pull out the credit card on the spur of the moment and go for it. I’m betting not - I’m betting you probably asked around with friends and neighbours to get their advice and see if any of them had previously bought the item in question.
You were looking for their advice and their opinions matter.
Like it or not, we are all very similar when it comes to this buying decision making activity. We are at heart a mass marketing organism and are persuaded by other peoples opinions - even the opinions of total strangers!
There are review sites on every conceivable subject known to man, from corporate social responsibility through to the best types of phones you should purchase. You can conduct a fast search on any search engine and you are almost guaranteed to locate some useful reviews very quickly.
Does this mean you blindly trust all the reviews you come across? Definitely not. There are plenty of people out there submitting reviews with their own agenda. You must not put faith solely on the word of a solitary review. Instead, put the review in context, try to get a few more reviews (perhaps put in some more searches with keywords like “scam” as an example to find some alternative viewpoints.
Review sites work, have worked and will continue to work because they provide us the alluring promise of discovering useful information about things we are interested in and protecting the most important resource we have - time.
| 3.5 (1 person) |
Tags: decision making, decision making process, do review sites work, review site, review sites, review sites work, review websites, review websites work
October 8th, 2008 at 5:17 am
I like Review sites, that’s what I look for when making a purchase. But I hardly ever buy through a review site.
It’s a) how to get traffic and b) how to convert.
I have people reading my reviews but hardly any conversion.
October 13th, 2008 at 2:43 pm
Review sites can be great if they are informational..unfortunate many review sites are set up for the sole purpose of promoting affiliate links. I guess as long as the review is a good one..I will actually take the recommendation.